In-Store Marketing: The Smartphone Revolution has brought in one of
the most exciting and promising trends projected to serve over 75% of the
Global population. Acting as a bridge between online stores and leisure
friendly approach, in-store marketing works on the theory of optimized mobile
strategy turning the leads into consumers. Offering lucrative deals and
cashbacks have worked wonders while the customer enjoys the facility of being
treated as a King.
Interactive approach
A more revamped version of the oldest tricks of the trade, interactive
methods. Marketing has always been the sole link between the consumer and the
market, and interactive approaches and contents are directed to entertain and
impart knowledge about a specific product through fun demonstrations and videos.
Acting as an ice-breaker, consumers feel appreciated and take part in
conversations where they are neatly seeped in with relevant product information
without disturbing the bond. Giving exposure through examples and letting the
customer infer from it have boosted marketing in recent years.
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