Global Market Research

Global Market research is expected to grow at a significant CAGR in the upcoming years as the scope, product types and its applications are increasing across the globe.

The Market research is referred to industrial research which is the process of systematic gathering, interpreting, analyzing the information about a market which can be any organized effort about client or customers. For the planning of the strategies of the market, the analysis, insights provide to customers. Furthermore, the process of assessing the viability of the service through research conducted directly

The factors that are playing a major role in the growth of market research are rapid urbanization & industrialization, developing economies, technological innovations, growing research & development activities, and improving marketing strategies. 
Market research is categorized based on product type, applications, and geography.
Market research is categorized based on product types such as Information Communication Technology (ICT), Chemical Material Food and Energy (CMFE), and Healthcare (HC) domain which include
Ø  Information & Communications Technology (IoT and Digitization, Cloud Computing).
Ø  Semiconductor & Electronics (LED and Lighting, Security and Surveillance).
Ø  Medical Devices (Therapeutic, Molecular Diagnostic).
Ø  Chemicals (Green Chemicals, Bulk Chemicals and Inorganics).
Ø  Advanced Materials (Resins and Polymers, Fibers and Composites).
Ø  Energy and Power (Non-Renewable/Conventional).
Ø  Food and Beverage (Food Ingredients, Food Processing & Equipment).
Ø  Biotechnology (Biomaterials, Proteomics, Bioinformatics).
Ø  Aerospace & Defense (Aviation, Marine).
Ø  Automotive & Transportation [Engine and Exhaust Systems, Body (Interior and Exterior)].
Ø  Automation & Process Control (Robotics, Electrical Systems and Components).
Ø  Agriculture Industry (Agrochemicals, Feed and Animal Nutrition, Farm Equipment’s and Irrigation).
Ø  Packaging (Packaging Materials, Labels and Tags).
Ø  Pharmaceuticals (Sales and Marketing, Drug Development, Therapeutic/drugs).
Ø  Building & Construction (Building Construction Materials, Construction Equipment, Construction Technology and Sustainability).
Ø  Mining, Minerals and Metals (Mineral and Metal Mining, Industrial Gases).

Market research is categorized based on applications into Product Research, Concept Testing, Positioning Research, Marketing Due Diligence, Pricing Research, Customer Satisfaction Research, Brand Equity Research, Branding Research, Advertising Research
Market research is categorized based on geography into Asia Pacific (China, India, ASEAN, Australia & New Zealand), Japan, Middle East and Africa (GCC countries, S. Africa, Rest Of MEA), North America (U.S., Canada), Latin America (Brazil, Rest of Latin America), Western Europe (Germany, Italy, France, England, Spain, Rest of Western Europe), and Eastern Europe (Poland, Russia, Rest of Eastern Europe). 

Some of the key players that fuel the growth of the Market Research include Nielsen, IMS Health, Kantar, IRI, Ipsos, Westat, GFK, comScore, the NPD Group and J.D. Power. The key players are focusing on inorganic growth to sustain themselves amidst fierce competition. As such, mergers, acquisitions, and joint ventures are the need of the hour. 

Just-in Trends for Digital Marketing

In-Store Marketing: The Smartphone Revolution has brought in one of the most exciting and promising trends projected to serve over 75% of the Global population. Acting as a bridge between online stores and leisure friendly approach, in-store marketing works on the theory of optimized mobile strategy turning the leads into consumers. Offering lucrative deals and cashbacks have worked wonders while the customer enjoys the facility of being treated as a King.

Interactive approach
A more revamped version of the oldest tricks of the trade, interactive methods. Marketing has always been the sole link between the consumer and the market, and interactive approaches and contents are directed to entertain and impart knowledge about a specific product through fun demonstrations and videos. Acting as an ice-breaker, consumers feel appreciated and take part in conversations where they are neatly seeped in with relevant product information without disturbing the bond. Giving exposure through examples and letting the customer infer from it have boosted marketing in recent years. 

Email marketing Channel - Making a come back

Emails are getting their ground back. Email updates, news letters, snapshot updates through email, marketing communications over emails are getting popular again. Most of the surveys done are initiated through email, a survey proves this. Email marketing used to be spammy channel, but its making its comeback and a strong one.

First thing most of the internet users check their emails first in the morning. Emails is a powerful channel to reach customer, retain a customer and maximise the value returns of customer.

Most common complaint from consumers is that they receive too many emails
1. Most of these are spam
2. Most of them are irrelevant
3. Most of them are not from trusted source
4. Most of them are just a source of redirect
5. Unwanted links are pasted into them
6. Unwanted attachments so being moved to spam

Then these questions are coming to my mind

So why EMAIL MARKETING has made come back?

What are the thing wont move your email to spam?

What are the key area to focus when you choose this channel?

What are the technical details to be taken care of?

Best Practices?

Spam filters?

Please add your comments and keep following to get the answers...!