Global Market Research

Global Market research is expected to grow at a significant CAGR in the upcoming years as the scope, product types and its applications are increasing across the globe.

The Market research is referred to industrial research which is the process of systematic gathering, interpreting, analyzing the information about a market which can be any organized effort about client or customers. For the planning of the strategies of the market, the analysis, insights provide to customers. Furthermore, the process of assessing the viability of the service through research conducted directly

The factors that are playing a major role in the growth of market research are rapid urbanization & industrialization, developing economies, technological innovations, growing research & development activities, and improving marketing strategies. 
Market research is categorized based on product type, applications, and geography.
Market research is categorized based on product types such as Information Communication Technology (ICT), Chemical Material Food and Energy (CMFE), and Healthcare (HC) domain which include
Ø  Information & Communications Technology (IoT and Digitization, Cloud Computing).
Ø  Semiconductor & Electronics (LED and Lighting, Security and Surveillance).
Ø  Medical Devices (Therapeutic, Molecular Diagnostic).
Ø  Chemicals (Green Chemicals, Bulk Chemicals and Inorganics).
Ø  Advanced Materials (Resins and Polymers, Fibers and Composites).
Ø  Energy and Power (Non-Renewable/Conventional).
Ø  Food and Beverage (Food Ingredients, Food Processing & Equipment).
Ø  Biotechnology (Biomaterials, Proteomics, Bioinformatics).
Ø  Aerospace & Defense (Aviation, Marine).
Ø  Automotive & Transportation [Engine and Exhaust Systems, Body (Interior and Exterior)].
Ø  Automation & Process Control (Robotics, Electrical Systems and Components).
Ø  Agriculture Industry (Agrochemicals, Feed and Animal Nutrition, Farm Equipment’s and Irrigation).
Ø  Packaging (Packaging Materials, Labels and Tags).
Ø  Pharmaceuticals (Sales and Marketing, Drug Development, Therapeutic/drugs).
Ø  Building & Construction (Building Construction Materials, Construction Equipment, Construction Technology and Sustainability).
Ø  Mining, Minerals and Metals (Mineral and Metal Mining, Industrial Gases).

Market research is categorized based on applications into Product Research, Concept Testing, Positioning Research, Marketing Due Diligence, Pricing Research, Customer Satisfaction Research, Brand Equity Research, Branding Research, Advertising Research
Market research is categorized based on geography into Asia Pacific (China, India, ASEAN, Australia & New Zealand), Japan, Middle East and Africa (GCC countries, S. Africa, Rest Of MEA), North America (U.S., Canada), Latin America (Brazil, Rest of Latin America), Western Europe (Germany, Italy, France, England, Spain, Rest of Western Europe), and Eastern Europe (Poland, Russia, Rest of Eastern Europe). 

Some of the key players that fuel the growth of the Market Research include Nielsen, IMS Health, Kantar, IRI, Ipsos, Westat, GFK, comScore, the NPD Group and J.D. Power. The key players are focusing on inorganic growth to sustain themselves amidst fierce competition. As such, mergers, acquisitions, and joint ventures are the need of the hour. 

Just-in Trends for Digital Marketing

In-Store Marketing: The Smartphone Revolution has brought in one of the most exciting and promising trends projected to serve over 75% of the Global population. Acting as a bridge between online stores and leisure friendly approach, in-store marketing works on the theory of optimized mobile strategy turning the leads into consumers. Offering lucrative deals and cashbacks have worked wonders while the customer enjoys the facility of being treated as a King.

Interactive approach
A more revamped version of the oldest tricks of the trade, interactive methods. Marketing has always been the sole link between the consumer and the market, and interactive approaches and contents are directed to entertain and impart knowledge about a specific product through fun demonstrations and videos. Acting as an ice-breaker, consumers feel appreciated and take part in conversations where they are neatly seeped in with relevant product information without disturbing the bond. Giving exposure through examples and letting the customer infer from it have boosted marketing in recent years. 

Email marketing Channel - Making a come back

Emails are getting their ground back. Email updates, news letters, snapshot updates through email, marketing communications over emails are getting popular again. Most of the surveys done are initiated through email, a survey proves this. Email marketing used to be spammy channel, but its making its comeback and a strong one.

First thing most of the internet users check their emails first in the morning. Emails is a powerful channel to reach customer, retain a customer and maximise the value returns of customer.

Most common complaint from consumers is that they receive too many emails
1. Most of these are spam
2. Most of them are irrelevant
3. Most of them are not from trusted source
4. Most of them are just a source of redirect
5. Unwanted links are pasted into them
6. Unwanted attachments so being moved to spam

Then these questions are coming to my mind

So why EMAIL MARKETING has made come back?

What are the thing wont move your email to spam?

What are the key area to focus when you choose this channel?

What are the technical details to be taken care of?

Best Practices?

Spam filters?

Please add your comments and keep following to get the answers...!



Startup India Hub was operationalised on 1st April 2016 to resolve queries and provide handholding support to Startups. The hub has been able to resolve 23,290 queries received from Startups through telephone, email and Twitter. To seek clarifications pertaining to Certificate of Recognition as a “Startup”, Certificate of

Eligibility to avail tax benefits, seeking information on incubators or funding, one can get in touch with the Hub on Toll-Free number: 1800115565 or email: id


Startup India Hub would soon be launching an interactive online learning and development module to educate Startups and aspiring entrepreneurs, through various stages of their entrepreneurial journey. The learning and development module shall be made available through the Startup India portal


1231 applications have been received for out of which 428 had the required documents and have been recognised as Startups by DIPP. Rest of the applicants will be provided guidance and support to submit the relevant documents by the Startup India Hub. Out of the total applications received, 99 applications can be considered for tax benefits as only these Startups have been incorporated after April 1, 2016. Out of the 99 applications, all have been considered by the IMB and 5 Startups have been approved for availing tax benefits.


A maximum fee of INR 5,000 can be charged by the incubators for providing Letter of Recommendation to Startups. In cases where external expert(s) is/are required to assess the innovativeness of a product/service/ process, a maximum fee of INR 10,000 can be charged by the incubators.


In order to augment the existing list of incubators, a module to recognise incubators has been launched. This shall enable incubators to obtain recognition from the Government of India which will allow them to issue recommendation letters to Startups. For more details, visit the link:


A panel of facilitators has been constituted for providing assistance and support in filing applications for Intellectual Property Rights (IPR), wherein, Department of Industrial Policy and Promotion (DIPP) would bear the facilitation cost.

To avail IPR-related benefits (rebate in fee and free of cost facilitation in filing IPR applications), a Startup would not be required to obtain a Certificate of Eligibility from the Inter-Ministerial Board of DIPP (a Certificate of Recognition of DIPP would suffice).

To get the list of facilitators, visit:


The Finance Act, 2016 has made provision for Startups to get income tax exemption for 3 years in a block of 5 years, if they are incorporated between 1st April 2016 and 31st March 2019. To avail these benefits one must get a Certificate of Eligibility from the Inter-Ministerial Board of DIPP.

Tax exemption on investments above Fair Market Value have been introduced for investments made in Startups (as per definition). For details, visit link:


Startups falling under the list of 36 “white” category industries have been exempted from all the applicable compliances under 3 Environment Laws viz. The Water (Prevention & Control of Pollution) Act, 1974; The Water (Prevention & Control of Pollution) Cess (Amendment) Act, 2003 and The Air (Prevention & Control of Pollution) Act, 1981. To get the list of “white” category industries, visit link:

In order to further incentivize Startups by provision of ease in regulatory compliances, the Apprentices Act, 1961 has been amended. To get details, visit link:


Relaxed norms on prior experience and turnover for public procurement for micro and small enterprises have been provisioned in the Procurement Policy of Ministry of MSME. To get details, visit link:


The Insolvency and Bankruptcy Code 2016 has been published in the Gazette. Once the code is notified, Startups shall be able to wind up their business within a period of 90 days from making an application for the same.

A 'fund of funds' of INR 10,000 crores for Startups has been established which shall be managed by SIDBI. The fund will invest in SEBI registered Alternative Investment Funds (AIFs) which, in turn, will invest in Startups. Thus, this fund will act as an enabler to attract private capital in the form of equity and quasi-equity for Startups.


7 proposals for Research Parks, 15 proposals for TBIs and 14 proposals for Startup centres have been recommended by the National Expert Advisory Committee (NEAC) formed by MHRD. These proposals shall be implemented in the current financial year.


DIPP will write to top companies to request them to support the initiative by setting up new incubators or scale up existing incubators in collaboration with educational institutes.


DIPP has requested State Governments and administration of Union Territories to set up Startup Hub as well as incubators to help Startups during various stages of development.

Download Link of this report:

Startup India

Startup India is a flagship initiative of the Government of India, intended to build a strong eco-system for nurturing innovation and Startups in the country. Under this initiative a Startup India Portal has been set up which shall serve as a platform for facilitation of Startup recognition, access to information related to incubators, mentors, Angel Funds, Venture Funds etc.
As a step ahead, Government is looking forward to provide advertisement space for Startups on the Startup India portal. If you are a Startup and wish to advertise your product/ services, send the requisite information to them.
Many many thanks to respected Narendra Modi Sir.
Website: Startup India